Element is a skateboard company that was established in Atlanta, Georgia in 1992 as Underworld Element. The company later dropped the "Underworld" from its name and became known as just Element. The founder and president of the company, Johnny Schillereff, invented the logo as being the life of natural wood and being "one" with the board.The Element logo is a stick figure style tree inside a circle, often white in a red background. In some renditions, the logo is also circled by the words: Wind, Water, Fire, and Earth, the four basic elements.